What is a Dark Post?
Dark posts, that sounds dangerous, manipulative and very illegal. But, dark posts are not really. Dark posts are an expression that probably the media has wrongly created. Dark posts have been merged with Sweden in what should be called Dark Ads, and we in data-driven marketing call optimized advertising on Facebook. To dot relevant ads to an immediate audience at the right time. – Fish Where the Fish are!
What are Dark Ads?
Dark ads are simply ads on Facebook. Like all ads, the advertiser can fully control who will see and it will never be published in a page’s feed. It may come as a form of status updating, link sharing, image or video not shared as a post on a page, but only published as an ad on the audience’s Facebook wall. You’ve been selling there with the same advertisement that is used to announce those nice pants you viewed on Na-Kd and that I reconsider to the one who reads this post.
Fish where the fish are
Communication on Facebook is highly based on the so-called dark posts. I think it is an inevitable fact that, when communicating in a sharper, more relevant and increasingly communicative manner, dark mail enables a sender of a message not to rely on the speech and image language chosen to communicate You are right for the recipient, but now you can customize a message in as many ways as it is needed to reach the best.
Martin Schori, foreign editor writes in Aftonbladet the 28 augusti om dark-posts
Swedish parties should study “Project Alamo noga”. Maybe even copy parts of it. But the tactics of actively making people choose the sofa instead of a political party may be on the other side of the Atlantic.
How dig Trump advertise on Facebook – to win the election
Do not miss when Semantiko reveals Aftonbladet how Donald Trump advertised on Facebook to win the presidential election: