The Facebook Pixel update 2017.

2017 Facebook pixel update

What does is it mean for the advertisers?

It´s an exciting update making the Facebook algorithm even more focused on conversions and not reach or impression! 

Inorder to improve the experience for advertisers, including pixel set up, the Facebook pixel will begin to send button click activity and page metadata. This will enable us to better identify and categorize the actions occurring on websites, so we can help ensure advertisers are leveraging accurate customer event data into their advertising.

  • Button click activity – after the Facebook pixel fires the first event, the Facebook pixel will subscribe to any button clicks that occur on the web page and send that back to Facebook. We include the name and ID of the button clicked as well as the name of the form fields that may be included if a form was submitted. We do not collect or include the values of form fields.
  • Page metadata – many advertisers purposefully place the machine-readable code on their website that informs the context of the action taking place. The Facebook pixel will begin to pass this data to inform product IDs and value.

Javascript Facebook Pixel

Additionally, the Javascript Facebook Pixel will be enhanced to dynamically load further customizations that will help advertisers enable functionality with no code changes required. We anticipate that most advertisers will not detect any difference in behavior. Advertisers that are actively running performance tests may notice aberrant behavior but there should be no net increase in latency. Any client using the NoScript version of the Facebook Pixel, alternatively known as the img tag, will be wholly unaffected.


You can read more about the Facebook Pixel on The Facebook for Developers pixel chapter.

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