2017 Facebook pixel update
What does is it mean for the advertisers?
It´s an exciting update making the Facebook algorithm even more focused on conversions and not reach or impression!
Inorder to improve the experience for advertisers, including pixel set up, the Facebook pixel will begin to send button click activity and page metadata. This will enable us to better identify and categorize the actions occurring on websites, so we can help ensure advertisers are leveraging accurate customer event data into their advertising.
- Button click activity – after the Facebook pixel fires the first event, the Facebook pixel will subscribe to any button clicks that occur on the web page and send that back to Facebook. We include the name and ID of the button clicked as well as the name of the form fields that may be included if a form was submitted. We do not collect or include the values of form fields.
- Page metadata – many advertisers purposefully place the machine-readable code on their website that informs the context of the action taking place. The Facebook pixel will begin to pass this data to inform product IDs and value.
You can read more about the Facebook Pixel on The Facebook for Developers https://developers.facebook.com/docs/facebook-pixel/using-the-pixel pixel chapter.