Senior Brand Strategist
Prices, Honours and accomplishments
- Roy, Best advertising film, Gold + Silver,
- Cannes Lion, Cyber, 2xsilver,, 1 x silver,
- GoldenEgg Gold Integrerat, Radio, Produktion, Silver Interactive,¨
- GoldenEgg, Diplom Interactive, Film, Utomhus,
- New York Festivals, Finalist,Gold World medal , Bronze world medal,
- Pinnacle, Integrated, Direct, Digital,
- Eurobest, Integrated, silver, Interactive Gold, Direct Silver,
- SP Bronze,
- One Show, Integrated branding Gold,
- Brandes games Silver,
- Webby awards, Official honoree
Whygency Agency, Founder
- McCann, Dep MD & Strategic Director
- DDB Stockholm, Partner & Client Business Director
- Rewir AB, Senior Account Director & Brand Communication Strategist
- Whygency, Founder. Brand Business strategy consultancy
Master in communication
After completing a master in communication Thomas was offered an assignment as management brand consultant with the company Rewir. After five years the company had grown significantly and he was offered an assignment within DDB Stockholm in 2005.
As a partner within DDB, he was a part of evolving DDB from 37 employees and no significant rewards to 107 employees and ranking as one of the worlds most creative agencies. His work involved extensive involvement with the management within among several;
Swedish Armed Forces (Försvarsmakten)
This work involved extensive involvement with the management within among several; Swedish Armed Forces including the commander in chief, Entercard and developing the credit card re:member, TryggHansa were he was a driving force in developing ’Rätt försäkrad Garanti’ and Telia as one of the individuals creating their new brand and communicative platforms.
Thomas also was with McCann as deputy MD with responsibility for forming the competitiveness of the product and strategic consultative client service. Several of the client brands under Thomas responsibility are multimarket brands and his work has included repositioning and new communicative strategy platforms. Some examples of this were SEB, Hi 3G, Lantmännen, DIF and K rauta. Thomas was a part of McCanns international network of Strategic Directors and has within his own company continued strategic consultancy to top management in the field of brand and business development and communications management.
The missions have included a unifying brand positioning for Ikano on all European markets, b2b business evolving innovations for the DIY market in Sweden and PR, marketing and target group strategies for Agapi Boating, a Swedish boat brand expanding worldwide. Thomas is also presently coaching market managers in meeting the need for a more holistic understanding including evolvement to a whole organisation approach. Thomas is also a part of Djurgårdens IF Nya Affärsnätverk and leads a workshop to increase stability in the club brand.
Sports background as a handball player with a debut in the national league 17 years old. Planned to become a teacher in gymnastics and sports. Circumstances led to an offer to be a part of starting a nightclub in Stockholm 1981. Worked then several years as head of security och developer of concepts. During early eighties, athletes became the new look wich led to some intense years as a fashion model in Sweden and internationally with some of the worlds most famous brands.
Client – full responsibility
Ikano BAF, Ikano Försäkring, K-Rauta, Swedish Armed Forces, Telia, Lantmännen, SEB, EDB, Dagens Industri, Hi3G, Trygg-Hansa, VW, Entercard, Sturebadet, Komm, lecturing at Berghs, Stockholm University m.fl.