– Expert in data-driven marketing
Identifying and understanding the target audience and its relevance, is the key and first step to online success.
Data-driven marketing decisions
Analysing data rendered over the long term on intended target groups, to optimize individually formed message at the “right” time, and to influence the recipient to do what we want them to do has proven being very successful.
– Aftonbladet, co-written Trumps Fake News Factory (Most read article in Sweden 2018)
– Atlantic Council, Speaker A Transatlantic response to disinformation 2018
– TV4 commented for 7 minutes Cambridge Analytica breach
- Swedish television 14 minutes Har jag något val? National broadcast before the election in Sweden
- Livespeech on Swedish television at Rikskonferensen Keynorte speaker
- Business Weekly Expert Trends in advertising
- Fojo Speaker at the Fojo Media institute Marketing Propaganda education