Rikard Lindholm is on of the co-founder of the Digital marketing agency Semantiko.
Digital marketing agency
Semantiko is a digital marketing and technology company operating in the area of online brand marketing, enabling all channels of digital marketing: individualized persuasive communication, search engine optimization, and advanced ad-tech and other facilities. The company was founded in 2015 by Tommy Skålberg and Rikard Lindholm.Tommy Skålberg brought with 8-year experience of working with SEO and SEM at an agency which has grown from a small digital marketing agency in Kalmar to the biggest Digital and PR agency in Scandinavia. Tommy climbed from a developer to rank of head of SEO and SEM strategies in some of the top brands in Sweden’s online campaigns. Rikard Lindholm had a much more entrepreneurial view of marketing. Working as a hired gun in fast-growing businesses had given him first-hand knowledge and understanding of the potential in the ad platform of the fastest growing marketing platform by then Facebook.
Google, Facebook and conversion optimization inhouse
Centered on helping business ready for growth to overshoot their goals through custom and actionable tactics using the highest MarTech strategies and supporting legacy digital campaigns in GoogleAds(AdWords), Facebook Ads, SEO, and alternative traffic source platforms. Our core values included enabling the ecosystem of companies that do not have access to specific tools designed for the top 1% business success. Sematiko are Experts in data-driven marketing and persuasive communication. 25 years of experience in marketing and data-drive decisions give you the tools needed to cut through a crowded advertising landscape and speak directly to individual customer groups. Relevance is when it comes to making an impact on today’s marketing landscape. We produce advertising that effectively influences the segments of your target audience, which is in a decision process.
Visuals, copy, and positioning is optimized to influence each segment behavioral and demographical profile correctly. Our channels are all digital channels, where and how we communicate is up to the targeting audience. We fish where the fish are. Our team has experience of highly targeted campaigns that connect with the consumer where they are at most relaxed and open.
– A digital strategist who can support short-term and long-term marketing goals
– Developing and improving optimal distributions plans to leverage the synergies between paid, owned and earned media
– Understanding, securing and managing cross-channel activation of campaigns
– Optimize media spend by use of marketing mix modeling & multi-touch attribution
– A/B testing to building scalable, repeatable best practices for optimization
Characteristics: “Autonomous, dynamic, trustworthy and enthusiastic.”
– Entrepreneurial and fearless “Let´s Get things done!”
– Hands-on, innovative, can do, mentality
– Data-driven with an urge for replicating and improving the success
– Strong ability to balance strategic and conceptual thinking with the consequent efforts required in launching initiatives
– Ability to work under pressure and to thrive in a fast-paced environment
Rikard was featured in media:
– New York Times 11 augusth 2019 – Trump’s fake news-fabric – Aftonbladet. 27 Augusti 2017
– Rikskonferensen I Sälen – Folk & Försvar. 15 January 2018 (Seminare)
– Fojo Media Institute. Mars 2018 (Seminare)
– Atlantic Council – December 2017.
– Har jag något val? – SVT 4 augusti 2018
-Veckans insight. – Veckans affärer. Juli 2018
– Facebook och den delade skulden – Svenska tidskrifter Mars 2018
– Partierna tar inte chansen – Curie. Juni 2018
– Partierna som kartlägger väljarna. – Breakit. Maj 2018
– Skräddarsydda budskap. – Sveriges Radio. April 2018.
– Cambridge Analytica – Tv4 Nyheterna
Identifying and understanding the target audience and its relevance, is the key and first step to online success.
– Aftonbladet, co-written Trumps Fake News Factory (Most read article in Sweden 2018)
– Atlantic Council, Speaker A Transatlantic response to disinformation 2018
– TV4 commented for 7 minutes Cambridge Analytica breach
- Swedish television 14 minutes Har jag något val? National broadcast before the election in Sweden
- Livespeech on Swedish television at Rikskonferensen Keynorte speaker
- Business Weekly Expert Trends in advertising
- Fojo Speaker at the Fojo Media institute Marketing Propaganda education