Rikard Lindholm, Marketing Scientist & co-founder Semantiko.com
“The best way to predict the future is to invent it”
Digital marketing, data and optimised advertising on Facebook
It started in 1992 when I became more or less obsessed with my first computer, a Commodore Vic 20, then Internet followed and we had modem connection at home as early as 1996. I learned HTML and coded my first website 1997 at, then, newly started Angelfire, my first commercial website followed 2001 and 2008 I did my own marketing campaigns on Facebook, (I still have some posts saved!), and after that, it has just kept going…
Marketing in different forms, and on different levels have been a big part of my adult life, in some way or another I have always worked with it. Not always in the conventional way, but that is a little bit of my trademark, not doing “everything” as “everyone” else, and that has given great results over the years.
Doing my first guerilla marketing on Facebook in 2007, 2012 was the year I started to explore Facebook’s advertising tools more in detail, and seeing the value of Facebook as the grand, and growing, marketing channel it is today. Both for reaching an already established and known target group, but also to reach and create new ones. Through Facebook’s tool “Power Editor” you could already then drive traffic to websites, increase brand awareness, up sales and generate leads, all of which we know take for granted and it continues to evolve.
2015 was the year Tommy Skålberg and I founded Semantiko. We had seen the advantages we, (and foremost others), could draw from each other’s specialties and core competencies within Google and Facebook, and ever since then Semantiko have helped and guided our customers and their companies to their goals.
Data driven marketing is the future.
Analysing data rendered over the long term on intended target groups, to optimize individually formed message at the “right” time, and to influence the recipient to do what we want them to do has proven being very successful.
The three basic objectives of all digital marketing according to me is:
- Build Brand Awareness
- Generate leads/prospects/new clients.
- Direct sales.
When working with digital marketing I have a very customer goal oriented focusing point for the advertising I create. In combination with the fact that I continuously train and grow my knowledge within, for example, relevant content creations and web psychology, and have done this for numbers of years, it keeps me in the front line.
Semantiko is now a sharply focused agency for data-driven marketing. We always set our goals and targets high and we don’t do failure.
Personally, I’m a born Swedish west coast boy from Gothenburg, Sweden. Love inspiration and passion, giving and taking, in work and in my personal life.
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