Rikard Lindholm is a dynamic digital strategist with a passion for supporting businesses in achieving both their short-term and long-term marketing goals. His expertise lies in developing and enhancing distribution plans that seamlessly integrate paid, owned, and earned media channels, optimizing campaign performance and media spending through marketing mix modelling and multi-touch attribution. Rikard is also adept at A/B testing, where he constructs scalable and repeatable best practices for campaign optimization.
As an autonomous, trustworthy, and enthusiastic professional, Rikard embodies an entrepreneurial spirit, embracing a hands-on and innovative approach to problem-solving. His data-driven mindset and strong analytical skills allow him to understand target audiences’ incentives and concerns in their decision-making process, further empowering him to deliver tailored marketing solutions.
Rikard’s extensive experience in digital marketing, which spans over a decade, has equipped him with in-depth knowledge of SEO, Google Ads, Facebook Ads, and conversion rate optimization. This expertise has enabled him to excel in optimizing digital campaigns across all devices, adapting to the ever-evolving marketing landscape.
Throughout his career, Rikard’s accomplishments and insights into data-driven marketing tactics have garnered recognition from various media outlets in Sweden and internationally. Some of the prominent features include:
The New York Times: Assisting Pulitzer Prize-winning journalist Jo Becker with data analysis and insights for the article ”The Global Machine Behind the Rise of Far-Right Nationalism.”
Aftonbladet: Trump’s fake news-fabric
Folk & Försvar: Rikskonferensen I Sälen
Fojo Media Institute
Swedish Television, TV4, Dagens Industri, and Veckans affärer
Rikard’s media appearances showcase his ability to analyze and explain the nuances of data-driven marketing, highlighting his commitment to staying at the forefront of the digital marketing industry.
Rikard Lindholm’s unique blend of strategic thinking, technical skills, and industry experience make him an invaluable asset for businesses seeking to elevate their digital marketing efforts and unlock new growth opportunities.