It is difficult to predict exactly what will happen to Google Ads in 2023, as the field of online advertising is constantly evolving with many factors influencing its direction.
However, there are some trends and developments that are likely to shape the future of Google Ads:
Continued growth of mobile advertising
The use of mobile devices to access the internet and engage with online content is expected to continue to grow, leading to increased demand for mobile advertising.
Increased use of AI and automation
AI and automation technologies are expected to play an increasingly important role in the development and delivery of online advertising. This may include the use of machine learning algorithms to optimise ad targeting and bid management, as well as the use of chatbots and other AI-driven tools for customer interactions.
Increased focus on user experience
As competition for online attention continues to increase, companies are likely to place greater emphasis on creating positive user experiences with their advertising. This may involve the use of more personalised and engaging advertising formats, as well as efforts to reduce the amount of intrusive or unwanted advertising.
Changes in privacy and data protection rules
There is likely to be an ongoing debate and potential changes to privacy and data regulations that may affect how Google Ads works. This may include the introduction of new rules on data collection, storage and use, as well as the enforcement of existing rules.
The future of Google Ads is likely to be shaped by a combination of these and other factors. It is important for businesses and marketers to keep abreast of these trends and developments in order to effectively plan and implement their advertising strategies.