Influencing in a decision-making process,
Propaganda & Information manipulation
Rikard Lindholm is invited to The Media institute Fojo’s seminar
The media institute Fojo is paying attention to the fact that 2018 is an election year with a wildly changed media landscape compared to before. The “Propaganda & Information manipulation” seminar focuses on whom the sender of the incorrect information is. Their purpose and the methods that they may use. The media institute Fojo therefore invites Semantiko’s co-founder Rikard Lindholm to participate in the seminar on Propaganda and Information manipulation on December 11th, 2017.
Rikard Lindholm comments:
” I feel highly motivated to assist with the knowledge I have when it comes to strategies in purely commercial digital marketing. The discussions will revolve around my view of the optimized advertising, which is how a lot of people refer to ads on Facebook, Trumps digital success, the impact on decision-making and how we at Semantiko work digitally to turn our customers’ target groups confident enough that they, for example, seek contact with our customers or make a purchase online.”
Agenda 11 december 2017
9.00 Åsa Larsson, editor Viralgranskaren
Tracking and uncovering online scams
10.00 – Annemarie Åsheden, journalist
What is public opinion formation and what is white, gray and black propaganda?
11.00 – Mikael Tofvesson, head of department Swedish Civil Contingencies Agency
On how Sweden protects itself against disinformation campaigns and information manipulation?¨
13.00 – Rikard Lindholm, Expert on Data-driven Marketing and Co-founder of Semantiko
Facebook – A tool for power
Rikard will discuss the background to the content of his 4 articles
- Facebook buttons
- Project Alamo
- SD will win the election
- How Russia helped Trump win the election), as well as
- Aftonbladet & Semantiko´s article Trump’s Fake news-factory
How commercial companies can, with the right awareness of target groups, relevant formulation of messages and optimized advertising, affect those who are in a decision-making process, his own positive attitude to marketing tools and how he views his own operation.
14.30 – Russian journalist and democracy activist.
Putin’s troll factory & propaganda apparatus.
16.00 – Swedish Security Service Säpo
How can we defend ourselves? About disinformation and interference campaigns.
Media institute Fojo
The Media institute Fojo (continuing education for journalists) is Sweden’s only institute of education exclusively for journalists. Fojo’s mission is based on a government regulation from 2001. Fojo is funded by tax money from the Ministry of Education and Fojo International, which has existed since 1991, is funded mainly by Sida.
This seminar is the first in a series of seminars that Fojo will arrange to discuss Propaganda and information manipulation in the September 2018 election. Fojo has chosen to invite several experts and specialists both internationally and nationally to train individuals working on these issues. The seminar takes place in the King’s Quarter at Hantverkargatan 52 in Stockholm and is currently fully booked.
More information is available here: https://fojo.se/kurser-seminarier/aktuella-kurser/1791-propaganda-och-informationspaverkan