Project Alamo, Cambridge Analytica and Trump’s Fake News-factory. Project Alamo was the most effective digital campaign in political or advertising history. Project Alamo focused on fake news, massive Cambridge Analytica data retrieval and conscious attempts to get uncertain Clinton supporters to refrain from voting. Semantiko has mapped Trump’s “Project Alamo,” which is now being investigated…
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Facebook Pixel + GDPR = ? Advertising on Facebook using the Facebook Pixel generates one of the best and most relevant forms of advertising. However, the Facebook Pixel and GDPR have made it more difficult for many advertisers who expect to be able to optimize in the same way as before in Facebook Business Manager.…
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Generating Leads through Combined Facebook Ads and Google Marketing Are you looking to generate more leads for your business? If so, you may consider leveraging the power of Facebook Ads and Google marketing. By utilizing both platforms, you can reach a large, targeted audience and increase your chances of attracting new leads. This article will…
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American brand entering Swedish market I have been a fortune to see, follow and experience some great brands entering this market over the years. They all share a few things if not a lot but my view today will only cover what I believe matters from a American brand perspective.
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Lead Nurturing – Persuasion strategy Framework Lead Nurturing campaigns by Semantiko. A lead Nurturing framework like this ensure that departments don’t work in their own little worlds but work towards the same goals, together. This framework ensures that we always create copy, content and social media activities towards the exact same goal and have relevant KPI’s to…
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American brand entering Swedish market I have been a fortune to see, follow and experience some great brands entering this market over the years. They all share a few things if not a lot but my view today will only cover what I believe matters from a American brand perspective.
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Facebook requires more to reach out. “The media world is shaking”. Facebook’s algorithm not only benefits the users on the platform, but also advertisers. In the news feed on Facebook, the user cannot only be exposed to such a huge number of ads so that they begin to feel “bought” and leave the platform. Facebook…
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The Global Machine Behind the Rise of Far-Right Nationalism
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Facebook pixel explained and how it works with GDPR. (updated 20 july 2019) A Pixel can be created in the”Facebook Business Manager”-account by an administrator in the Business Manager account. The Pixel is a short java-script code. Each Facebook pixel has a unique ID. The ID can be found in the javascript code on the…
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Facebook advertising “This should keep in mind when it comes to Facebook ads, Business Manager Account & Facebook Pixels Facebook is a better advertising tool than ever before. It is necessary to understand their target audience, the advertising platform and the customer journey to achieve consistent long-term results with their campaigns, says Rikard Lindholm at…
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