Lead Nurturing – Persuasion strategy Framework Lead Nurturing campaigns by Semantiko. A lead Nurturing framework like this ensure that departments don’t work in their own little worlds but work towards the same goals, together. This framework ensures that we always create copy, content and social media activities towards the exact same goal and have relevant KPI’s to…
Search engine optimization of e-commerce sites Search engine optimization of e-commerce is ongoing work. The basic rule for Semantiko is that our customers as a basis must follow Google’s starter guide for search engine optimization and that Google’s optimization of e-commerce should always focus on delivering the best user experiences on the site (user intent).…
How do I optimize ads for a local business on Facebook These are the two basic elements that we will build our marketing from, and start following our actions on. Some assumptions we might need to re-evaluate later but we need local business assumptions / hypothesis to start with. Otherwise, it will take a long time to create results. Create…
What is a dark post on facebook? Dark posts, that sounds dangerous, manipulative and highly illegal. But, dark posts do not really exist. Dark posts is an expression that was falsely coined, most likely by the media. Dark posts have been mixed up with what would more accurately be called Dark Ads, and what we…
Project Alamo, Cambridge Analytica and Trump fake news factory Donald Trump, Cambridge Analytica och won the election thanks to, project Alamo, the most effective, but perhaps least-known, digital campaign in political history. It was focused on fake news, massive Cambridge Analytica data retrieval and conscious attempts to get uncertain Clinton supporters to refrain from voting. Semantiko has…
Lead nurturing (nurture, maintain and attend to leads) is a process where you develop relationships between buyers and all the sections of the sales funnel as well as all steps in the buying process. This will steer the company to prioritize marketing and communication towards those who are in need of the company’s services/products and…
How do I get the best possible ROI on Facebook Ads? The Facebook algorithm is designed to favor relevant creative. It is, therefore, good for your business and its bottom line. At any moment in time, there are many ads that could be served to an audience you are trying to reach on Facebook. To…
What’s the best ad on Facebook or Instagram? There is no singular ‘best ad’ on Facebook or Instagram. Facebook build our platforms around people, and people have different preferences and tastes. Therefore the best ad for me is probably not the best ad for you, and the best ad for me today may not be…
2017 Facebook pixel update What does is it mean for the advertisers? It´s an exciting update making the Facebook algorithm even more focused on conversions and not reach or impression! Inorder to improve the experience for advertisers, including pixel set up, the Facebook pixel will begin to send button click activity and page metadata. This…
Project Alamo´s data-driven marketing campaign won Donald Trump the Presidency Project Alamo´s architect Ben Parscale was initially just supposed to provide a small marketing strategy on Facebook. But by measuring where they were given back the most money on every dime spent, Project Alamo quickly became the most important weapon in winning the presidential election…
