TV4 Nyheterna invites Rikard Lindholm TV4 Nyheterna (National channel 4 in Sweden News) invited Rikard Lindholm to comment on the Cambridge Analytica breach of data and the usage of this in the 2016 US presidential election. Rikard Lindholm, who has been featured in swedens biggest newspaper Aftonbladet unweiling how Trump used Facebook in the digital…
Breakit and Semantiko exams the Swedish Political party’s Facebook pixels Semantikos Rikard Lindholm was once again able to pronounce himself as an expert on Facebook advertising in an article focusing on the Swedish parties’ election strategy online. Several of the Swedish parties had failed to ask for permission by the…
Weekly business subscribers receive the help of Semantiko In the article “Experts: How do you work with Facebook today” Link to the article: https://app.vainsights.se/articles/542527 Semantikos Rikard Lindholm participates this week in the Weekly Business Insights Insights with very valuable tips on how to optimize their advertising and marketing on Facebook. For anyone who does not…
Dark Ads on facebook? Dark posts, that sounds dangerous, manipulative and highly illegal. But, dark posts do not really exist. Dark posts is an expression that was falsely coined, most likely by the media. Dark posts have been mixed up with what would more accurately be called Dark Ads, and what we in data-driven marketing…
Lead Nurturing – Persuasion strategy Framework Lead Nurturing campaigns by Semantiko. A lead Nurturing framework like this ensure that departments don’t work in their own little worlds but work towards the same goals, together. This framework ensures that we always create copy, content and social media activities towards the exact same goal and have relevant KPI’s to…
Search engine optimization of e-commerce sites Search engine optimization of e-commerce is ongoing work. The basic rule for Semantiko is that our customers as a basis must follow Google’s starter guide for search engine optimization and that Google’s optimization of e-commerce should always focus on delivering the best user experiences on the site (user intent).…
How do I optimize ads for a local business on Facebook These are the two basic elements that we will build our marketing from, and start following our actions on. Some assumptions we might need to re-evaluate later but we need local business assumptions / hypothesis to start with. Otherwise, it will take a long time to create results. Create…
Project Alamo – Cambridge Analytica and Trumps Fake News Factory Project Alamo is, the most effective, a digital campaign in political or advertising history. Project Alamo focused on fake news, massive Cambridge Analytica data retrieval and conscious attempts to get uncertain Clinton supporters to refrain from voting. Semantiko has mapped Trump’s “Project Alamo,” which…
How Russia helped Trump win the election How the Russian State Institute of Contemporary developments in St Petersburg can be linked to the Donald Trump campaigns in 2016. Dis-information was organised from the State institute of information development in St Petersburg. Trump campaign manager Ben Parscle, used a lead nurturing strategy to persuade the voters to…
How do I get the best possible ROI on Facebook Ads? The Facebook algorithm is designed to favor relevant creative. It is, therefore, good for your business and its bottom line. At any moment in time, there are many ads that could be served to an audience you are trying to reach on Facebook. To…
