Dark Ads on facebook? Dark posts, that sounds dangerous, manipulative and highly illegal. But, dark posts do not really exist. Dark posts is an expression that was falsely coined, most likely by the media. Dark posts have been mixed up with what would more accurately be called Dark Ads, and what we in data-driven marketing…
Facebook’s new buttons and their real use (and how I would have won the Trump election) Facebook’s new buttons (reactions) – their actual purpose Better segmentation of target groups provides more relevant and effective optimization of advertising. Facebook’s new buttons for showing like, dislike, love, amazement, sadness and anger towards a post is so much more…
Lead Nurturing – Persuasion strategy Framework Lead Nurturing campaigns by Semantiko. A lead Nurturing framework like this ensure that departments don’t work in their own little worlds but work towards the same goals, together. This framework ensures that we always create copy, content and social media activities towards the exact same goal and have relevant KPI’s to…
Search engine optimization of e-commerce sites Search engine optimization of e-commerce is ongoing work. The basic rule for Semantiko is that our customers as a basis must follow Google’s starter guide for search engine optimization and that Google’s optimization of e-commerce should always focus on delivering the best user experiences on the site (user intent).…
How do I optimize ads for a local business on Facebook These are the two basic elements that we will build our marketing from, and start following our actions on. Some assumptions we might need to re-evaluate later but we need local business assumptions / hypothesis to start with. Otherwise, it will take a long time to create results. Create…
Project Alamo, Cambridge Analytica and Trump fake news factory Donald Trump, Cambridge Analytica och won the election thanks to, project Alamo, the most effective, but perhaps least-known, digital campaign in political history. Project Alamo focused on fake news, massive Cambridge Analytica data retrieval and conscious attempts to get uncertain Clinton supporters to refrain from voting. Semantiko…
How Russia helped Trump win the election How the Russian State Institute of Contemporary developments in St Petersburg can be linked to the Donald Trump campaigns in 2016. Dis-information was organised from the State institute of information development in St Petersburg. Trump campaign manager Ben Parscle, used a lead nurturing strategy to persuade the voters to…
How do I get the best possible ROI on Facebook Ads? The Facebook algorithm is designed to favor relevant creative. It is, therefore, good for your business and its bottom line. At any moment in time, there are many ads that could be served to an audience you are trying to reach on Facebook. To…
What’s the best ad on Facebook or Instagram? There is no singular ‘best ad’ on Facebook or Instagram. Facebook build our platforms around people, and people have different preferences and tastes. Therefore the best ad for me is probably not the best ad for you, and the best ad for me today may not be…
2017 Facebook pixel update What does is it mean for the advertisers? It´s an exciting update making the Facebook algorithm even more focused on conversions and not reach or impression! Inorder to improve the experience for advertisers, including pixel set up, the Facebook pixel will begin to send button click activity and page metadata. This…
