How do I optimize ads for a local business on Facebook 

How do I optimize ads for a local business on Facebook  These are the two basic elements that we will build our marketing from, and start following our actions on. Some assumptions we might need to re-evaluate later but we need local business assumptions / hypothesis to start with. Otherwise, it will take a long time to create results. Create…

Transatlantic Forum on Strategic Communications and respons to Digital Disinformation

Transatlantic Forum on Strategic Communications and Digital Disinformation – What impact does disinformation and fake news have and how to counteract it? On December 1st, the Foreign Policy Institute, together with the Swedish Civil Protection Agency and the Atlantic Council, will organize a closed weekend conference on strategic communication, and on “A Transatlantic Response to…