An ecommerce checkout failure and how to solve it. Swedish clothing giant H&M has poured millions into e-commerce strategy to increase profitability in the long term – but how well is it working? We’ve made a quick analysis and looked more closely at the outcome of their investment. The customer’s journey How to starta…
Search engine optimization of e-commerce sites Search engine optimization of e-commerce is ongoing work. The basic rule for Semantiko is that our customers as a basis must follow Google’s starter guide for search engine optimization and that Google’s optimization of e-commerce should always focus on delivering the best user experiences on the site (user intent).…
SEO-Keynote from Tommy Skålberg Traffic is good. Converting traffic is better There is a total of 47 slides and we had 30 minutes at our dispense so the pace is, therefore, high. We look at the whole customer journey – customers search, what happens next? How has Nibe been so successful? How do the search…
