Dark Ads on facebook? Dark posts, that sounds dangerous, manipulative and highly illegal. But, dark posts do not really exist. Dark posts is an expression that was falsely coined, most likely by the media. Dark posts have been mixed up with what would more accurately be called Dark Ads, and what we in data-driven marketing…
How do I optimize ads for a local business on Facebook These are the two basic elements that we will build our marketing from, and start following our actions on. Some assumptions we might need to re-evaluate later but we need local business assumptions / hypothesis to start with. Otherwise, it will take a long time to create results. Create…
How Russia helped Trump win the election How the Russian State Institute of Contemporary developments in St Petersburg can be linked to the Donald Trump campaigns in 2016. Dis-information was organised from the State institute of information development in St Petersburg. Trump campaign manager Ben Parscle, used a lead nurturing strategy to persuade the voters to…
How do I get the best possible ROI on Facebook Ads? The Facebook algorithm is designed to favor relevant creative. It is, therefore, good for your business and its bottom line. At any moment in time, there are many ads that could be served to an audience you are trying to reach on Facebook. To…
2017 Facebook pixel update What does is it mean for the advertisers? It´s an exciting update making the Facebook algorithm even more focused on conversions and not reach or impression! Inorder to improve the experience for advertisers, including pixel set up, the Facebook pixel will begin to send button click activity and page metadata. This…
Facebook’s new buttons and their real use (and how I would have won the Trump election) Facebook’s new buttons (reactions) – their actual purpose Better segmentation of target groups provides more relevant and effective optimization of advertising. Facebook’s new buttons for showing like, dislike, love, amazement, sadness and anger towards a post is so much more…
Welcome to Semantiko, Robert Jurewicz From the role as Marketing Expert Sweden at Facebook Inc, we are pleased to have Robert Jurewicz in our team here at Semantiko. “Semantiko has extensive experience in business and client development, which aligns perfectly with the new strategic route we are on”, says Rikard Lindholm, Agency Director at Semantiko´s Stockholm…
