Semantiko is a Swedish marketing and technology company operating in the area of online brand marketing enabling all channels of digital marketing: individualised persuasive communication, search engine optimisation and advanced ad-tech and other facilities. The company was founded in 2015 by Tommy Skålberg and Rikard Lindholm.
Tommy Skålberg brought with 8-year experience of working with SEO and SEM at an agency which grew from a small digital marketing agency in Kalmar to the biggest Digital and PR agency in Scandinavia. Tommy climbed from a developer to rank of head of SEO and SEM strategies in some of the top brands in Sweden’s online campaigns.
Rikard Lindholm had an entrepreneurial view of marketing. Working as a hired gun in fast-growing businesses had given him first-hand knowledge and understanding of the potential in the ad platform of the fastest growing marketing platform by then Facebook.
Prophesied a shift
The decision of founding Semantiko was easy for both Tommy and Rikard. Tommy had during the years seen the link strategy ́a robust rise from 2008 to the dramatic fall when Google’s new algorithm started evaluating weak acquired links in October 2013. Clients were looking for something else. Something new. Two meetings jammed packed with marketing discussions ended up in one consumer based question, focusing on “why SEO and SEM”.
– Why are we focusing on driving traffic and measure clicks to a website that does not convert? It’s a KPI which we have chosen. Not the client.
Start small and grow organically.
Semantiko approach was to start with smaller companies, experiment how we could form a business model controlling the whole customer journey. Whatever it was. We needed to understand the customer’s biases and fundamental values when making a decision to 1. Buy 2. Ask for more information or to be contacted. 3. Influenced positively / more decisive.
Takeaways at 3yr.
Three years take away – We are in the middle of the Evolution of marketing.
What have we learned after three years, working with clients with yearly turnovers ranging from 1M SEK to 2B SEK?
– If we do the initial analysis correct, Being able to influence cross platforms and devices during the whole customer journey makes us confident in the way that we don’t need to bind a client in a lengthy contract. We can guarantee a better result than before.
– The client needs to be “there”. Openly discuss the milestones and goals.
– All conversions come out of the individual’s decision process.
– We make our decision influenced by biases and prejudices.
Göran Garberg, founder of United Spaces Coworking offices Semantiko never ceases to amaze me when it comes to digital knowledge. In addition to the unbeatable result of 1700 generated leads for renting of office spaces in central Stockholm, they have stuck to their guns on several occasions when we made incorrect decision digitally. Semantiko is…
Semantiko’s strategy, to build employer branding, to reach out to our target audiences was innovative, it had never been done from our end and a total success. The strength of Semantiko is how they combine what they see when analyzing the individuals in our target audience and their ability to match how and when to…
When we were looking for a new marketing partner we had very high standards… What Rikard and Tommy at Semantiko have delivered in a year have far exceeded these. It’s high quality, flexible, efficient and above all it’s getting better and better. The knowledge they possess about especially Facebook and CRO, I would say is…
“We are confident that we will never deliver less than expected.”
Can we enhance the Digital presence?
– You own the platform we work on. We play by the rules and we set the terms of play, from now.
Semantiko are connected to the top experts in Sweden with a passion for their work. Passion drives curiosity with a mindset of a winner – a will to always improve what we are doing. Many customers are in long contracts, we don´t need it. If we do our job right and overshoot the expectations of customers will love us and stay with us for a long time anyway.
Be Nice and Good
We always choose our clients carefully and do only work with those that share our core values, are looking for a partner to grow with, are transparent and most important good hearted..
- Why: Passion – We love what we do.
- How: Love to learn – Knowledge can never be enough
- What: Relevance – Listen to the language of Data, it will show the way.
Let’s get in touch!