Swedish Chamber of Commerce in Riga Lecture in Facebook advertising The Swedish Chamber of Commerce has invited Rikard Lindholm to keep one in Facebook advertising. Opportunities and risks with one of the most effective marketing methods online. Facebook Advertising E-commerce advertising Advertise to generate leads Trumps Fake News Factory – Cambridge Analytica Impact Advertisement Opportunities…
Breakit and Semantiko exams the Swedish Political party’s Facebook pixels Semantikos Rikard Lindholm was once again able to pronounce himself as an expert on Facebook advertising in an article focusing on the Swedish parties’ election strategy online. Several of the Swedish parties had failed to ask for permission by the…
Facebook advertising “This should keep in mind when it comes to Facebook ads, Business Manager Account & Facebook Pixels Facebook is a better advertising tool than ever before. It is necessary to understand their target audience, the advertising platform and the customer journey to achieve consistent long-term results with their campaigns, says Rikard Lindholm at…
Weekly business subscribers receive the help of Semantiko In the article “Experts: How do you work with Facebook today” Link to the article: https://app.vainsights.se/articles/542527 Semantikos Rikard Lindholm participates this week in the Weekly Business Insights Insights with very valuable tips on how to optimize their advertising and marketing on Facebook. For anyone who does not…
Do I have any choice? Do I have any choice is a documentary series produced by the Brand New Content Production Agency for SVT and UR. It will be sent in full, five parts in the autumn and in a summary on Wednesday 1 August 2018 at 22 pm on SVT 2. The documentary participates,…
Facebook pixel + GDPR = ? Facebook advertising is one of the best and most relevant forms of advertising. However, GDPR will make it more difficult for many of those advertisers expecting to be able to optimize the same as before with Facebook Business Manager. Facebook has communicated that advertising on Facebook will continue as…
Cambridge Analytica Facebook advertising by Cambridge Analytica commented on by Rikard Lindholm on TV4. Semantiko’s co-founder and expert on data-driven marketing explains how Cambridge Analytica’s data collection process worked. Data protection laws, possible actions and how much of their user data Facebook sells. The program can be viewed here: Rikard Lindholm, co-founder of Semantiko, participated…
Facebook’s new buttons and their real use (and how I would have won the Trump election) Facebook’s new buttons (reactions) – their actual purpose Better segmentation of target groups provides more relevant and effective optimization of advertising. Facebook’s new buttons for showing like, dislike, love, amazement, sadness and anger towards a post is so much more…
Lead Nurturing – Persuasion strategy Framework Lead Nurturing campaigns by Semantiko. A lead Nurturing framework like this ensure that departments don’t work in their own little worlds but work towards the same goals, together. This framework ensures that we always create copy, content and social media activities towards the exact same goal and have relevant KPI’s to…
Who wins the Swedish parliamentary elections in 2018? Looking back at the US election, by the 18th of September 2016 there were already several very clear signs that Swedish politicians should learn from and take note of. When looking at a one-year search trend and comparisons between Hillary Clinton and Donald Trump, you see a…
