Swedish Chamber of Commerce in Riga Rikard holds a Seminar about Facebook ads The Swedish Chamber of Commerce has invited Rikard Lindholm to keep one in Facebook advertising. Opportunities and risks with one of the most effective marketing methods online. Facebook Advertising E-commerce advertising Advertise to generate leads Trumps Fake News Factory – Cambridge Analytica…
Breakit and Semantiko exams the Swedish Political party’s Facebook pixels Semantikos Rikard Lindholm was once again able to pronounce himself as an expert on Facebook advertising in an article focusing on the Swedish parties’ election strategy online. Several of the Swedish parties had failed to ask for permission by the…
Weekly business subscribers receive the help of Semantiko In the article “Experts: How do you work with Facebook today” Link to the article: https://app.vainsights.se/articles/542527 Semantikos Rikard Lindholm participates this week in the Weekly Business Insights Insights with very valuable tips on how to optimize their advertising and marketing on Facebook. For anyone who does not…
Dark Ads on facebook? Dark posts, that sounds dangerous, manipulative and highly illegal. But, dark posts do not really exist. Dark posts is an expression that was falsely coined, most likely by the media. Dark posts have been mixed up with what would more accurately be called Dark Ads, and what we in data-driven marketing…
Entering new markets I have been a fortune to see, follow and experience some great brands entering this market over the years. They all share a few things if not a lot but my view today will only cover what I believe matters from a Yext perspective. Fail to enter the Swedish Market The following…
Do I have any choice? Do I have any choice is a documentary series produced by the Brand New Content Production Agency for SVT and UR. It will be sent in full, five parts in the autumn and in a summary on Wednesday 1 August 2018 at 22 pm on SVT 2. The documentary participates,…
Facebook advertising “This should keep in mind when it comes to Facebook ads, Business Manager Account & Facebook Pixels Facebook is a better advertising tool than ever before. It is necessary to understand their target audience, the advertising platform and the customer journey to achieve consistent long-term results with their campaigns, says Rikard Lindholm at…
Cambridge Analytica Facebook advertising by Cambridge Analytica commented on by Rikard Lindholm on TV4. Semantiko’s co-founder and expert on data-driven marketing explains how Cambridge Analytica’s data collection process worked. Data protection laws, possible actions and how much of their user data Facebook sells. The program can be viewed here: Rikard Lindholm, co-founder of Semantiko, participated…
Facebook pixel + GDPR = ? Facebook advertising is one of the best and most relevant forms of advertising. However, GDPR will make it more difficult for many of those advertisers expecting to be able to optimize the same as before with Facebook Business Manager. Facebook has communicated that advertising on Facebook will continue as…
Facebook’s new buttons and their real use (and how I would have won the Trump election) Facebook’s new buttons (reactions) – their actual purpose Better segmentation of target groups provides more relevant and effective optimization of advertising. Facebook’s new buttons for showing like, dislike, love, amazement, sadness and anger towards a post is so much more…
