Traffic is good. Converting traffic is better.

SEO-Keynote from Tommy Skålberg Traffic is good. Converting traffic is better There is a total of 47 slides and we had 30 minutes at our dispense so the pace is, therefore, high.         We look at the whole customer journey – customers search, what happens next?         How has Nibe been so successful?         How do the search…

Atlantic Council: Keynote at the Strategic Communications and respons to Digital Disinformation

Transatlantic Forum on Strategic Communications and Digital Disinformation – What impact does disinformation and fake news have and how to counteract it? On December 1st, the Foreign Policy Institute, together with the Swedish Civil Protection Agency and the Atlantic Council, will organize a closed weekend conference on strategic communication, and on “A Transatlantic Response to…

Project Alamo, Cambridge Analytica and Trumps fake news factory

  Project Alamo – Cambridge Analytica and Trumps Fake News Factory Project Alamo is, the most effective, a digital campaign in political or advertising history. Project Alamo focused on fake news, massive Cambridge Analytica data retrieval and conscious attempts to get uncertain Clinton supporters to refrain from voting. Semantiko has mapped Trump’s “Project Alamo,” which…

Collusion between Russia and Trump connection

How Russia helped Trump win the election How the Russian State Institute of Contemporary developments in St Petersburg can be linked to the Donald Trump campaigns in 2016.  Dis-information was organised from the State institute of information development in St Petersburg.  Trump campaign manager Ben Parscle, used a lead nurturing strategy to persuade the voters to…

Project Alamo´s data-driven ads on Facebook won Trump the election

Project Alamo´s data-driven marketing campaign won Donald Trump the Presidency Project Alamo´s architect Ben Parscale was initially just supposed to provide a small marketing strategy on Facebook. But by measuring where they were given back the most money on every dime spent, Project Alamo quickly became the most important weapon in winning the presidential election…